Pepsi Super Bowl Spot with THE X FACTOR Winner
Pepsi, the premier partner of THE X FACTOR, announced Friday that the winner(s) of the singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI in...
View ArticlePepsi TV Ad Searching for the Next Pop Music Star
Pepsi decided to unveil a new television spot titled, “Music Icons” Wednesday during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global icons...
View ArticlePepsi Unveils New Social TV Platform
Pepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around other...
View ArticleDenver to Host NCAA Women’s Final Four
Denver will be the host city of the 2012 NCAA Women’s Final Four to be held March 30 – April 3, with the tournament games scheduled for April 1 and 3 at the Pepsi Center. The event is expected to bring...
View ArticleLady Antebellum to Sell Lipton Tea with Music
Lipton, a leading tea brand in the U.S., has kicked off a marketing initiative with the announcement of a partnership with Grammy Award-winning trio Lady Antebellum. Lipton and Lady Antebellum together...
View ArticlePepsi Calls You for its Internet Taste Test
The Internet Taste Test is a new campaign that invites cola lovers to get a chance to “taste” new Pepsi NEXT while enjoying the humor of improv. Pepsi NEXT, which is stated to be the first cola to...
View ArticlePaula Patton Sips Pepsi; Goes Uptown
These days, actress Paula Patton (Jumping the Broom; Mission: Impossible – Ghost Protocol) is hanging out everywhere except where she’s supposed to be – in films. Of late, she served up first sips of...
View ArticlePepsi Going to China with Michael Jackson
Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of...
View ArticlePepsi Invites Consumers to Live for Now
Pepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.” The ad, titled “Now in the Moment,” is the first televised expression of the Live...
View ArticlePepsi Brings Pepsi X with the X Factor
On Thursday, Oct. 4, Pepsi unveiled its newest “Pop Star” in Pepsi X, The Pepsi with The X Factor. This spring, Pepsi joined The X Factor and embarked on “The Pepsi Flavor Audition Tour,” giving...
View ArticlePepsi “Live For Now” Campaign Gets a New Twist
Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending...
View ArticlePepsi Gets Fan Photos for Super Bowl Show
Pepsi says it has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to...
View ArticleShazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of...
View ArticlePepsi Joins Hands with Robinson Cano
Ahead of the 84th Major League Baseball (MLB) All-Star Game in New York, Pepsi announces today a national partnership with New York Yankees All-Star second baseman Robinson Cano. Cano will be...
View ArticleReturn of The Mrs. Carter Show Starring Beyonce
The first US leg of The Mrs. Carter Show World Tour starring Beyonce wraps its three-night run at Barclays Center in Brooklyn, New York Monday just as a new date is added to its global run. Beyonce...
View ArticleHow Papa John’s Celebrates Football Games
Leading pizza delivery company Papa John’s (NASDAQ: PZZA) has teamed with the NFL Network and Pepsi to bring fans an exciting promotion that will enhance their Thursday Night Football viewing...
View ArticlePepsi Invites You to Sip Like a Star
As an official sponsor of the 2014 Academy Awards, Pepsi announced Thursday it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s...
View ArticlePepsi Presents Spoof on Grammy Awards
In a Broadway meets football mash-up, Pepsi spoofed 2013′s most talked about, music moments during a two and half minute intermission spot during Sunday’s telecast. Highlights from Pepsi’s Halftime...
View ArticlePepsi Gets New York Hyped for Super Bowl
Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY award winning artist Bruno Mars, announced additional activations taking place in New York. It aims to get consumers...
View ArticleHow Pepsi Celebrates the Art of Football
Pepsi has announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign....
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